Website Proposal for Grace Gravitt2021-10-15T18:46:07-04:00

Proposal for Grace Gravitt

Requested Project Scope:


I would like to thank you for giving me the opportunity to meet with you and review your business vision. I would like to let you know from experience with other businesses, you have a very strong business concept. From your conversation, it is clear that you are confident that you can continue what you had already done in the past, which means you need a “brand” and a vehicle for you to market and sell your products.

Not only is the selling of your physical products very sound, but I truly love the idea you have for relating with other Christian couples to enhance their relationships through topics of discussion through a Blog. That is one of the proven ways for people to “personally” interact with others through a virtual world. The content you provide will be available through written text, social media and videos. I strongly suggest that you focus on generating content in order to begin relating with your audience. I can show you how to go about generating a new “niche” audience through the use of Social Media simply by joining groups, if you haven’t started doing that already.

I also absolutely respect your inclination to stand behind your “artistic” nature but also more importantly, your desire to stay sophisticated, classy, elegant and discreet. The respectable, Christian nature you are seeking is sure to reach a mature audience seeking to find a business they can trust in.

You will see some preliminary ideas I have developed as potential logos you could use. These are not set in stone. I just wanted to give you an idea of what it could look like, based on what we discussed. I am still working on the slogan or “tagline” for your business but this is part of the creative process as we continue conversations to better understand what you are looking to communicate through your business.

As you proceed through the website, you will see some important information regarding establishing a website for your business. As I discussed with you, your website will become your central source for all your prospects and returning customers, therefore it is very important to create a professional quality representation of who you are as a business.

You will also see the packaged pricing of the websites I develop along with details of what is included per package. Feel free to click on the “Learn More” buttons for additional details and of course if you have questions, you can always contact me.

Towards the end, I have provided you with a recommendation based on our discussion and what I feel will be your best option. At the very end you will see examples of websites I have already developed as well as a scrolling portfolio of businesses and logos I have designed in the past so that you see the quality of work I produce.


Benefits of Having a New Website

A website will make you visible in the world of the Internet. More and more studies are teaching us about customer attitudes towards local business websites. Customers often research online before buying or participating offline. They type their problems or needs into the search engine and research the businesses that appear in their search. If you don’t have a Web presence, your prospects will have a hard time learning about you. You can’t afford to be invisible. Even more importantly studies in 2017 show that over 80% of people search from a mobile device. This means your website must be mobile friendly.

You may not be able to simply create a list of search terms you want to be found by, however, you can use search engine optimization basics to help control where your site shows up and for which searches. By writing optimized content, building relevant links and creating a brand that customers want to engage with, you establish yourself as an authority in the eyes of the search engine and improve your chances of appearing for the right searches – the ones that paying customers are using to find businesses just like yours. Creating an optimized website helps you gain important visibility for the right terms.

A website is a powerful sales tool and one that allows you to address your customer’s questions and solutions. Give them the information they need to make a decision and establish compelling “calls to action”. You can keep placing ads in the Yellow Pages and hope that word-of-mouth generates on its own, or you can build something that inspires it to happen. Your website is where people can go to seek out trusted information about your business and engage with you on a more personal level. Your website is your home turf, use it to build confidence in your brand and to give customers important buying information (and incentives).

Though the Web has been around for some time, it’s true that you didn’t always need a website to find your audience. It was a lot easier to market via direct mailings, Yellow page ads, and local word-of-mouth. However, today your website and your social presence are the factors that customers are looking for when they research a business. Customers want to know that you’re stable enough to have a dedicated Web presence, that you’ll be around tomorrow should something go wrong and that they can get ahold of you when they need to. By creating a website, you set up shop on the Internet and show customers that this is where they can come to find information about you, to read articles that you’ve written and to learn more about your business. All of these things build authority. Without a website, you’re at a huge disadvantage as a business owner trying to speak to your customers.

As a business owner, you probably think you can’t afford a professional website, but you can’t afford NOT to. Although the cost of designing a website varies, once it’s up and running, a website for a small business generally costs under $100 a month for maintenance. Compared with the cost of newspaper ads or flyers, when you consider the potential market you can reach with a website, it is a very cost-effective way to promote your business.

Those are just FIVE strong reasons for a business owner to have a website.

Start your professional Web Presence today!

Other Interesting facts about the Internet


Mobile Device traffic in 2019


Focus on Mobile advertising of all U.S. digital ad spending in 2019


Of Users browsing the Internet have seen a “Security Alert” from no



Of users abandon a site when they see “Security Alert” messages


COVID pushed online sales in June 2020

Web Site Design Package Pricing

We have worked on getting ideal packages for our customers based on small business needs. These are standard packages that seem to work well for most business applications. All the packages below build on each other, so the last package includes all the previous features from other packages. Click on the “Learn More” button to see more details and a comparison of the packages.

Starter Pro

  • Logo and basic content
  • Up to 10 Pages
  • Customizable Menu Structure
  • Rotating Reviews
  • 5 Field Advanced Forms
  • Social Media links


  • All features from previous package
  • Up to 20 pages (Unlimited)
  • Content Management System – Edit your own pages
  • Customizable Forms: Advanced forms
  • Setup Google My Business: Google Listing
  • Custom Blog: Unlimited posts or articles
  • Traffic Monitoring & Analytics


  • All features from previous package
  • Setup Social Media Pages
  • Shopping Cart
  • Product Entry (Up to 10)
  • Up to 20 Pages
  • Accept all Major Credit Cards

NOTE: These rates are based on upfront payment. Longer term installment payments are available.

Confused? Ask me now.

What’s Included?

All of our websites are designed and built with the latest in web development standards which include the following:

(Click on each numbered headings to see additional features. Then click the “plus” to expand each topic.)

SEO Ready2018-12-14T16:49:26-05:00

All sites are designed with meta tags and SEO friendly links to help improve SEO ranking. (SEO – Search Engine Optimization)

Easily Crawlable by Search Engines2018-12-18T07:31:35-05:00

All websites are built using the WordPress platform which structurally accommodates nearly all of the essentials for SEO and ultimately becomes one the most important tools for creating a strong online presence according to Matt Cutts.

Social Media Links2018-12-14T18:21:32-05:00

Search engines look to see how “social” your website is for the sake of relevancy. This means they actually rank you on how interactive you are with your prospects, which includes social media. We add links to your social networks so both your customers and the search engines will be able to follow your social status.

Contact Form2018-12-14T18:22:52-05:00

Contact forms are an important way to collect a prospect’s information without exposing your business email. This provides a professional way for your business to ask for customer’s contact details and at the same time protect the company for spamming attackers. The simple form contains up to 3 contact details, while the advanced form will allow up to 5 fields of information. Custom more advanced forms are also available. Packages Chart


This service is required for any website to work. Your website sits on a computer server which is connected to the Internet 24/7 so that anyone can access your information. This computer space is what is hosted on the server computer and is referred to as hosting. The files required to run your website generally occupy just over 100Mb. Domain renewal is also included in this service for normal domains. For higher customized domains, additional fees may apply. Daily backups and support are included with this service. Packages Chart

BAMGC Hosting and Maintenance Plan
Mobile Responsive Design2018-12-14T18:50:12-05:00

This means your website is programmed to respond to the user’s device by flexing to the screen size. This allows your site to be viewed by all modern Internet browsing devices. This, of course, includes smartphones, tablets, and computers of any size screens. This is not the same as creating a separate mobile website which is another method used by design companies to make your site mobile. The drawback to using that method is that you end up with more than one website to maintain, your mobile website and the desktop version. If you are on a mobile device your browser then has to detect if you have a mobile website on the server and open the mobile site rather than the desktop version. By having a responsive website any changes you make will apply to one site and will work with all devices automatically.

Security Backups2018-12-14T19:03:55-05:00

Websites are backed up on our servers to ensure that data is not lost during a catastrophe or a major hack.

Navigation Menu2018-12-14T19:05:36-05:00

This is the menu used as your main source of navigation for prospects. Our customizable navigation menu allows you to have more specific navigation as you add more pages to your website. Packages Chart


This is currently one of the most powerful ways to provide credibility to your prospects. Reviews are the modern word of mouth. So the more reviews or testimonials you get from your customers, the more you can share on your website for others to hear what your customers are saying. Packages Chart

Content Management System (CMS)2018-12-14T19:08:38-05:00

This is exactly what it sounds like. This is a way for you to easily manage content for your website. This is a simple word processor style back office that allows you to modify basic content for your pages. In the case of the Blog, this is the way for you to add new posts and manage existing ones. For the e-commerce site, this is how you access existing products or add new ones. Packages Chart

Custom Blog2018-12-14T19:09:30-05:00

This is a modern way of creating news type content to your prospects, or customers. You can categorize the information you add, such as news, events, tips, etc… You are able to add blogs anytime something comes to mind. This is one of the absolute most powerful ways for you to provide more content to the world specific to your business directly through your website. The more you are able to share with the world, the more traffic you direct back to your website and therefore grow your visibility. Packages Chart

Traffic Monitoring2018-12-14T19:11:28-05:00

Through advanced Internet monitoring tools, we are able to track the traffic to your website even in real time. Being able to track where your visitors are coming from and specifically what pages they are searching and how long they stay, if invaluable for the tailoring of your website. You can learn more about your customers and what their interests are so that you can provide more of what they are looking for. Tracking sales pages is also an impressive tool so you know whether a sales page is working the way you expect. It’s possible you have pages you think are nice, however, aren’t doing anything you’d want them to. If virtually impossible to know without these tools. Packages Chart

Malware & Virus Protection2018-12-14T19:13:31-05:00

This service includes implementing any security updates associated with new information about viruses floating on the Internet. It also includes updates to security systems to keep robot programs scouring the Internet for the sole purpose of breaking into your website files with malicious intent. This is referred to having your website hacked. In the event that something breaks into the files, your website will be completely restored or repaired so you do not have to worry about losing your online business presence. Packages Chart

Basic Changes2018-12-14T19:14:46-05:00

5 Basic changes per month to your website, including adding images, and content changes. (Includes HTML/CSS coding) Packages Chart

Full Payment Option2018-12-14T19:15:59-05:00

This is the cost required to avoid any monthly fees along with a two-month discount. All maintenance services are included with the 1st year. Packages Chart

Maintenance Fees after 1st Year2018-12-14T19:17:01-05:00

Purchasing of the website includes maintenance fees for the first year only. Packages Chart


So Tonya, from our conversation, you definitely have multiple facets of your business. The presence and branding for your business is clearly the most important thing to begin with, however being able to establish the products you offer is what will ultimately make money. This means that developing a good e-commerce website is important so that people are able to actually shop and purchase your products. The platforms that I use are the top of the e-commerce and marketing worlds. One is WordPress and the other is WooCommerce. Therefore, you are sure to have a very robust website capable of handling the clientele you are looking to establish.

Also, the power of the Blog will give you the opportunity to provide advice, knowledge and conversations with your customers. You will also be able to login to your website and create your own pages, blog articles and products and I will show you how. You will have the tools and ability to manage your own website if you choose to do so.

Ultimately my recommendation is to proceed with the e-Commerce package because all the features of the previous packages are included along with establishing your social media pages for your business and of course setting up the shopping cart and products.


I normally don’t include business cards with any of my packages, however considering the design work that will go into the website, I am willing to design some business cards and provide you with custom full color branded business cards for you to begin networking with prospective clients. Also because much of the artwork and layout for the brand will be established through the website and the business cards, it will make it easier to design brochures or flyers or banners if you choose to explore the physical sales approach like sales events or trade shows.

Project Duration

Normally I spend two to three weeks to develop the Premier Blog Custom Website and four to six weeks to develop an e-commerce website. I know you had mentioned that it would be great if you could start conducting business towards the beginning of the year which means that we are at a comfortable stage to get you to your goal.

The BAMGC Difference

The clear difference between my business and others, is that I am invested in you, not only as a customer but also as a person who I want to see succeed. I am sincerely looking to present you in the best way possible to your prospects and customers. I am readily available to answer questions and resolve any issues that may arise. Also, I have acquired most of the technical expertise of the larger firms and am well established in a network of top professional Internet marketers where I can quickly find answers to most challenging questions that may arise and I am technically experienced to create virtually anything that you may be looking for in a website and or marketing pieces.

Again I thank you for the opportunity and look forward to beginning work with you on your venture!

Gus Castillo

“…faith by itself, if it is not accompanied by action, is dead. – James 2:17

Let’s Get Started!

Customer Websites

Rainbow of Louisville

Rainbow of Louisville provides sales and service of the world “best” vacuum. Check out their website to learn about the problem you have and how they provide a solution.

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Free VIP Quote

Free VIP Quote is an Insurance company in Rockford Illinois. Established for over 10 years.

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Tiny Tennis

Rainbow of Louisville provides sales and service of the world “best” vacuum. Check out their website to learn about the problem you have and how they provide a solution.

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Ernie’s Print Shop

Ernie’s Print Shop has been serving businesses for over 60 years. Located in Louisville, KY, it provides a wide range of printing needs.

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Carpet-Commander is a Louisville based company providing natural and dry carpet cleaning services.

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Eli Wesley Trucking

Eli Wesley Trucking

Husband and wife team started delivering loads in 1973 and since then built a successful family trucking business.

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Troy Built Auto & Marine Service Center

Troy Built Auto has over 20 years of experience in Auto and Marine repair. It’s Louisville owned and operated and looking to service your needs.

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America’s Finest Design

A local Christian-based company here in the Louisville community with over 15 yrs of experience.

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Pete Coons Auto

A family owned auto repair and collision service center in Crestwood, KY. Established for over 30 Years.

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Gus Castillo
Marketing Consultant

Still have Questions?

Let me personally answer any questions you may still have. No question is too small.

Ask Me Now
All Our Clients Can’t Be Wrong
“It was a pleasure working with BAMGC for our website design. Gus delivered on all of our expectations, creating a well-designed site, optimized for our business’s needs. We couldn’t be happier.”
“My site is better then I expected!!!! I increase my customer list just making this change. Thank you Gustavo for understand my needs. ”
Eduardo C., VJ EddieMix
“BAMGC will continue being our choice for all our websites needs. Our service has always been consistent and to our satisfaction. More specifically, Gus’s adroitness is one of a kind. He has made it exciting to work with by always being on the up-and-up with the new features and tips available in the world of website development. By understanding our business, he has known how to translate those features into benefits and turning our ideas into reality.”
“I would highly recommend Gus, he is a true professional. Gus is a progressive thinker and will always give the client more than they need. Gus is reliable,trustworthy and dependable, he will always go beyond expectations to help the client.”
Sheri D., 502 Insider
“Gustavo Castillo is an accomplished professional. Gus not only created my website but took the time to provide additional information designed to promote the speaking ministry. His professional knowledge in the area of web design and graphics is impeccable along with his personal friendship which is worth mentioning!”
“A quick note to tell you how much I appreciate all the help you’ve given me. There are times when I feel absolutely lost with all this technology, small things but things that can bring work to a halt which obviously isn’t good. I also appreciate your patience which is so necessary when someone is trying to grasp something new! Not only have I found it difficult to find anyone who will make themselves available to help but I’ve also found it difficult to find anyone with the knowledge to actually help. In you, I’ve found it ‘all-one-stop shopping’ I guess and very much appreciated! My increased productivity thanks you!”
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